Dina Mostovaya has successfully handled PR in many countries, so she has lots of experience connecting with international peers. Her primary focus is in the U.S. and Europe, where she and the Mindset Consulting team work daily with tech and life science companies. 

In this article, the public relations expert gives recommendations for those publicists who want to learn how to navigate a global community or think about international expansion. She outlines three things all international PR pros have in common and analyzes in detail the differences between the approaches taken by American, British, Spanish, and German colleagues.

Dina writes about six steps to develop a successful career in PR. She insists that it is important to carefully choose a market, study the cultural characteristics of the region, determine agenda, familiarize with key media outlets and develop a personal network. The consultant believes that it’s unprofessional to work only for clients’ money, so her sixth piece of advice is, “Be ready to only get paid for results.”

The full op-ed can be found here.