eBay
E-commerce corporation
Goals
The corporation wanted to increase its quotations and mentions in the media, including the speaker’s mentions.
Strategy
We focused on promoting the company CEO’s personal brand, organizing regular business breakfasts, and creating a loyal media pool.
Work mechanics
As part of this PR campaign, we offered expert comments/opinions for inclusion in articles, shared company news, and secured interviews with the CEO for tier-1 media.
Results
- In 2017, the number of company quotations in the media doubled compared with the previous year
- A loyal media pool was established
- An incoming flow of media requests was set up
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