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The company wanted to increase its visibility, increase sales, boost traffic to its website, and position the company’s CEO as one of Russia’s leading experts in genetics. 


The strategy involved creating core content, developing the founders’ personal brands, and proactive pitching of stories to journalists.

Work mechanics

We used press releases in the form of research, offered interviews with the founders, and secured product tests with journalists. 


  • Traffic to the website doubled compared with 2016
  • The company’s visibility among journalists, target audience and professional community was increased
  • Monthly appearances in the top of Yandex News
  • 3300+ stories were published in 2017
  • 1400+ stories were published in 2018

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