Gero.ai
HealthTech
Goals
The company was launching a new office in Barcelona, Spain. The central PR goal was to deliver supporting information for this purpose. The company also wanted to build brand awareness and visibility in Moscow, Russia, and strengthen company reputation among investors and other startups.
Strategy
To achieve these goals, we chose to focus on development of the branch director’s personal brand, along with proactive pitching of news and interviews to journalists.
Work mechanics
We shared news, secured company participation in interviews and large events, and announced investment results.
Results
- Interview in the Vedomosti business daily newspaper
- Exclusive interview in TechCrunch
- 7 publications in top Spanish business newspapers
- 15+ stories in the Spanish online media
- Interview with Catalunya Radio
- Two panels at the 2019 South Summit startup event
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