PR goals included creating a recognizable brand, establishing a unique position among competitors, and establishing a program of general international PR.
The tools chosen included proactive pitching of stories to journalists, establishing a loyal media pool, and introducing the founder to the media community.
We set up a tournament newsletter, organized regular personal meetings with journalists, held interviews, and created business listings.
- 10+ stories in the Singaporean media
- 5 stories in the Spanish media
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