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International Natural Sciences Tournament

Science competition


PR goals included creating a recognizable brand, establishing a unique position among competitors, and establishing a program of general international PR. 


The tools chosen included proactive pitching of stories to journalists, establishing a loyal media pool, and introducing the founder to the media community.

Work mechanics

We set up a tournament newsletter, organized regular personal meetings with journalists, held interviews, and created business listings. 


  • 10+ stories in the Singaporean media
  • 5 stories in the Spanish media

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