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StudyFree

EdTech

Goals

PR goals included increasing company brand awareness and attracting potential investors.

Strategy

Our strategy focused on developing the founder’s personal brand, proactive U.S. media pitching, establishing a loyal media pool, and thought leadership content creation.

Work mechanics

We shared news, published interviews with the founder, and secured participation in podcasts.  

Results

  • Founder won the 2021 Forbes “30 Under 30” award
  • 30+ publications in English-speaking business media, including a feature story in TechCrunch
  • 5+ publications in edtech trade media, including The PIE News and EdTechReview
  • Op-ed columns in Forbes (as part of Forbes Councils) and Entrepreneur (as part of Entrepreneur Leadership Network)
  • Multiple interviews in podcasts and online media

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