Global Business & Culture Strategist,
Speaker, and Mentor

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My Story

I’ve been socially active, curious, and asked a lot of questions since I was a child; the most common one that came out of my mouth being “Why?” When I was little, I was always highly imaginative and creative, with a natural ability to connect with people around me. As an adult, this imagination turned into my mission, while my natural ability to relate to others became my networking superpower.

It’s this combination of skills and aptitudes that has allowed me to forge forward with a career in global PR, where thinking big and working across cultures are the keys to success.

How I started my career…

 

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How сan I Help you?

Business strategy
consulting
Through strategy development, I provide companies with an invaluable external perspective on their business, helping them to foster strong and enduring relationships with stakeholders. This systematic approach maximizes business success by leveraging every available opportunity. I will analyze your company’s current strategy, align it with your vision and goals, and provide practical recommendations for its improvement and development.
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Cultural consulting
Gaining a profound insight into the customers' cultural background is pivotal for the success of any global business. With my extensive experience working on an international scale, I assist you in customizing your communications to specific cultural nuances, fostering cross-cultural relationships, and establishing credibility in a cosmopolitan environment. You will acquire knowledge on negotiation styles, local customs, power dynamics, the effective use of colloquial phrases, and the importance of understanding laws such as the 'right to disconnect'.
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Сommunications firm launch consulting
Embarking on a new business venture can be daunting. Backed with my entrepreneurial experience in launching two companies, I guide and support you throughout the process of setting up your own PR firm. My process includes creating a tailored roadmap that aligns with your vision, goals, and target market. Together, we will collaborate on aspects like branding and positioning, operational processes, business and marketing planning, team recruitment, and more.
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Advisory & NED
Advisory boards and external support networks are a vital resource for a company at any stage. The right board can help entrepreneurs with growing and scaling up their business and reaching specific goals. Backed with over 15 years of experience in working with world-changing tech companies in different verticals, leading VC investors, and founding my ventures, I will provide you with both specific solutions to your challenges, big-picture advice, and expertise in strategic decision-making processes.
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Mentoring
As someone who has worked a lot with mentors and coaches, I understand firsthand the value of experienced external support. Being on a mission to grow the next generation of both PR pros and trail-blazing entrepreneurs, I will mentor you on your way to success. While working together, I am involved professionally and personally in every case and help my mentees to reach their goals faster. Being an ICF-certified business coach, I also use coaching practices for better results.
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Public speaking
I am passionate about sharing my knowledge and expertise with an audience. Hence, I am open for speaking engagements, panel discussions, and more. My key topics include building a global, female-led business, the gender gap in tech, cross-cultural communications, strategic communications for startups, fundraising, and geopolitical challenges.
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Want to collaborate?

Click below to request a 30-minute call if you are interested in working with me.

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My Clients and Partners About Me

Karolina Attspodina
Founder and CEO of We Do Solar

Dina is extremely professional and has a great team. They follow their ‘Deliver more than expected’ principle daily. We have been working together for five months and have already achieved exceptional results. Dina and her agency’s team have secured coverage for us in TechCrunch, Sifted and Fast Company as well as on Euronews, Welt and Deutsche Welle. As a result, we sold out within a matter of weeks and even received several commercial proposals. As a communication consultant, Dina does an excellent job, and I look forward to reaching much more with her support.

Chris Dobson
Executive Partner at Aretera Public Affairs

I’ve known Dina for many years and been lucky enough to work with her on a number of successful international communications projects. She is a passionate, dedicated, flexible consultant who always gets results for her clients; I highly recommend her and her work.

Astghik Zakharyan
Co-Founder of Startup Investor Accelerator

Dina conducted a webinar about working with the media for the participants of our accelerator. Having met her, I can say that she is a highly professional PR expert: Dina has a deep understanding of the media – and the startup industry as well. She knows exactly how to build long-term relationships with the journalists and get publications in top international media outlets. Public speaking is her strong suit and her generous sharing of information makes her a great speaker.

Jean Paul Laurent
Lead Organizer of TEDxWaterStreet

I have had the greatest honor of working with Dina. She is a super talented leader, motivator, and communications expert. Through the Mindset Consulting team, we were able to work on many different projects leading to our main conference. I’m truly impressed by their expertise, perfect understanding of the American market, and client-oriented approach.

Valeria Kogan
Co-founder and CEO of agritech startup Fermata

In Europe, we are working with Dina and her team on two startups. Dina helped us to establish both the company’s reputation and my personal brand.

Our active presence in the media helps us to find clients and investors and grow the business in different countries.

Ruslan Fazlyev
Founder of Ecwid (acq. by Lightspeed)

It’s very easy to work with Dina, and she’s more than competent in working with Western media. We work with her on Ecwid’s media relations and we are happy with the results.

Ramon Torné
Corporate & Financial Communication Manager at LLYC

Dina is a competent, diligent, creative and results-oriented professional. I have had the pleasure of working with her on various international projects related to corporate communication consultancy for various companies and her performance has always been excellent.

Alex Karfidov
Co-founder of Karfidov Lab

We’ve been working with Dina for close to four years and over this time we’ve implemented more than 25 PR projects. Our activities have been covered by such media as Forbes, Inc., RBC, and others.

We were included in the Forbes’s ranking ‘30 Under 30’ and this too had a positive impact on our business.

Valery Ilinsky
Co-founder and CEO of genetic company Genotek

Dina has worked with Genotek from 2016 to 2020. Over this period, all of the federal and many regional media wrote about the company, we started several special projects and received excellent results.

Let’s work together

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