Target Global
VC fund
Goals
PR goals included strengthening the fund’s reputation among investors and establishing a personal brand for each of the fund’s founders. Additionally, we provided PR support for the fund’s portfolio companies.
Strategy
To achieve these goals, we focused on proactive pitching to the media, increasing the number of the fund’s stories in the media, and announcing investment round results.
Work mechanics
We focused on sharing news, and offering interviews with founders, as well as securing founder participation in large conferences.
Results
- Interview in the Vedomosti business daily newspaper
- Invitation to join the expert council of the RBC Prize for Entrepreneurship
- 30+ appearances in top media in the second half of 2018
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