In the conversation with Tata Maytesyan, the global business and culture strategist and founder of Mindset Consulting, an international PR agency for startups and VC, outlined when it is critical for tech companies to consider investing in their publicity, and those cases where it is not necessary. She answered questions about how startups should prepare for working on their brand awareness, touching on key points like budgets and timelines. Dina also shared her clients’ success stories and talked about what communications can and can’t do.

The full interview is available here.