Dina Mostovaya
Global Public Relations Consultant. Founder of Mindset Consulting
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Services

Strategy development

Strategy development enables companies to get an objective, external perspective of their business, with a view to building stable and long-lasting relationships with investors and clients. The systematic approach is designed to save companies time, and help them to use all available opportunities to boost the success of their communications projects.

The strategy development service consists of competitive analysis, identification of business’s strengths and weaknesses, definition of short- or long-term communications goals, and project development planning

International communications

When entering foreign markets, it is essential to understand the challenges and legal constraints concerning communications in another country. Professional support can ensure companies are fully equipped for an unfamiliar communications climate.

This service includes local landscape analysis and identification of target sources, identification and establishment of KPIs, media campaign design, and on-site implementation.

Content marketing

In order to keep a company’s clients active and engaged, it helps to attract them with useful, expertly prepared content published in social media, traditional media, and personal and company blogs.

The content marketing service consists of social media audit and strategy development, and preparation of articles for blogs and traditional media, in order to create an appropriate brand image in the information space.

Media relations

Even the most innovative and promising companies can remain unknown without a properly built relationship with the media and a coherent media strategy.

The media relations service comprises the development of a personal strategy, plus the creation of news stories and articles aimed at building an appropriate brand image in the information space.

Personal brand creation

There is always a person behind every company’s brand. However, if you want to be perceived as a thought leader independent to your company, personal branding is an essential element of your positioning.

The personal brand creation service comprises identification of your goals, competitive analysis, and the creation of a ‘brand portrait’ and tone-of-voice guidelines. It also includes the organization of media appearances, and maintaining brand image in social media.

Media training

Communication with journalists is an art, both for PR specialists and for company representatives. Using professional strategies and techniques can help you to establish a solid working relationship with the media community.

The media training service is an insight session for those who want to place publications across different media outlets. It will shed light on the psychology of journalists, and explain how to apply that knowledge for the company’s best interests.

Crisis communications

Companies can face a media crisis for a variety of reasons; from the wrong positioning, to unfavorable external circumstances beyond their control. Whatever the drivers, creating a new image or transforming an old one is a painstaking and complex task.

The crisis communications service includes identification of the company’s pain and failure points, strategy development for the brand’s repositioning in the media space, and full implementation of the project.

Investment PR

PR helps to increase the credibility of the company, its founders, the uniqueness of the business, and the expertise of the team. It is not only about customers’ trust, but also about investors and partners. Smart PR directly affects funding and if you want to raise investments a year later, build brand communications today.

The investment PR service includes strategy development, news stories creation and interviews preparation in order to increase brand recognition in the investment community and create an appropriate brand image in the potential partner minds. Also it includes searching for opportunities to expand the company’s founders network.

Influence-marketing

Influence-marketing is aimed at creating a positive image, increasing awareness and loyalty of target audiences by working with opinion leaders in social networks. Influence-marketing helps demonstrate authority, expertise and industry leadership by leveraging the audience’s trust in the Influencer.

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