Dina Mostovaya Reveals How to Master LinkedIn PR for Switzerland Tourism
In early September, Dina was invited as an expert to give a lecture for the marketing team of Switzerland Tourism. This time, she shared insights on how to use LinkedIn as a powerful PR tool.
In an interactive session, she explained how to build a strong, authentic profile that reflects expertise and highlighted ways to engage your audience and strengthen media relationships through LinkedIn. Dina also broke down how to create content that works with the current algorithm, covering the entire process from posts to visuals. She concluded the lecture by explaining how to navigate challenges like negative comments with confidence.
“These live exchanges remind me why knowledge-sharing matters so much — it’s where real insights are born,” she said.