During the lecture, Dina outlined everything a startup must prepare before launching PR, the strategic importance of personal branding for founders, and how storytelling shapes product communications. The discussion also highlighted the role of social proof and insight-driven content in strengthening market positioning, as well as practical tools that make day-to-day PR execution easier and more effective.

Sharing expertise with global founders has long been an important part of Dina’s work, and she was delighted to have had the opportunity to collaborate with the INSEAD team on this session.